The Opportunity
We are hiring a Senior Paid Media Manager to personally own and execute our paid search and local acquisition efforts. This is a hands-on, execution-first role designed for an experienced PPC practitioner who wants direct ownership, accountability, and impact.
This is not a people-management role and not a strategy-only position. You will be in the accounts daily, making real optimization decisions and owning performance end-to-end.
If you enjoy building, optimizing, troubleshooting, and improving paid media performance yourself, and prefer ownership over delegation, this role is for you.
What This Role Is (and Is Not)
This role is:
- A team-of-one, individual contributor position
- Deeply hands-on and execution-focused
- Measured by real outcomes, not activity or meetings
- Designed for a senior operator who thrives on accountability
This role is not:
- A people management or team-lead role
- A brand awareness or upper-funnel position
- An agency oversight only role
- A role where execution is delegated to others
What You Will Own Day-to-Day
Paid Search (Google Ads)
- Build, manage, and optimize branded and non-branded search campaigns
- Defend branded terms against competitors
- Manage bids, budgets, match types, negatives, ad copy, and extensions
- Monitor impression share, CPL, CPA, and lead quality
- Identify waste and reallocate spend quickly
Local Services Ads (LSAs)
- Own LSA setup, ranking, and ongoing optimization
- Dispute invalid or low-quality leads
- Optimize service areas, hours, responsiveness, and lead mix
- Partner with intake/operations to improve call handling and outcomes
- Monitor review volume and velocity as a ranking lever
Performance & Attribution
- Track performance from click/call → qualified lead → outcome
- Diagnose performance issues and implement fixes independently
- Produce clear, honest reporting with actionable insights
- Surface risks early and propose solutions
How Success Is Measured
- Cost per qualified lead / case
- Lead quality and conversion rates
- Branded search stability and efficiency
- LSA ranking consistency and dispute effectiveness
- Ability to independently manage and improve performance
What We’re Looking For
Required
- 7–12+ years of hands-on PPC experience
- Deep expertise in Google Ads
- Direct experience managing Local Services Ads
- Experience in call-driven, high-intent lead generation
- Comfortable operating independently with full ownership
Strongly Preferred
- Personal Injury, legal, or other local call-first industry experience
- Experience disputing LSA leads and managing ranking volatility
- Experience collaborating closely with intake or operations teams
- Track record of improving efficiency, not just increasing volume
- On-sight, remote employees will be required to travel to Utah for training and a few days in-office quarterly
Why This Role Is Unique
- Full ownership with no handoffs
- Senior-level compensation for senior-level execution
- Clear expectations and accountability
- Minimal bureaucracy and micromanagement
- Direct impact on revenue and performance
Important Note for Applicants
This role is best suited for a senior PPC practitioner who prefers execution and ownership over managing people. Candidates seeking a people-leadership or high-level oversight role will likely not find this position to be a fit.